So I have long been thinking about monthly cigar clubs. There have been a few times that I had considered starting one. I think they are beneficial for both the online store (recurring monthly revenue is always a plus), but they are also beneficial for members (monthly cigars picked for you, usually at a discount, and it’s a fun surprise).
The issue lies in that there are SO many monthly cigar clubs out there. Unfortunately I think that most of them are subpar, however, there are certainly some of them that really nail it! The problem for me has been: how do you create a club that provides value and sets itself apart from the clubs that already do a great job? This is a harder task as a micro retailer (me) who doesn’t have a super extensive customer list or inventory (yet..).
I have an offer in mind that I think solves that problem, and provides a generous out for members that feel otherwise. However, I’d like some advice from you:
What do you, or would you, look for in a monthly cigar subscription?
I have some goals I would like to hit before diving more in depth to this, but I want to be prepared and continue to hone my proposed offer.
As for today’s smoke, I forgot to snap a picture, but I smoked a Tatuaje Black Petit Robusto from the Short Smokes Sampler. This is quite possibly my favorite Tatuaje.. The blend smokes wonderfully in this format. It isn’t overpowering, nor mellow. It isn’t overly complex, nor a “one note song”. Always a pleasure!